Content marketing can be a great thing—emphasis on “can be.” However, Yahoo! Health has pointed out the darker side of content marketing, especially when it comes to medical diagnoses. Many of us have Googled symptoms only to scare ourselves silly. Yahoo! quoted me in this article saying that, “Depending on the scenario, relying on inaccurate medical information could have deadly consequences when the wrong advice is given.” The journalist was seeking out marketing experts, and I wanted to emphasize that while there are of course ethics and laws when it comes to producing correct online content, a lot of content marketers might not even know about these rules.
It’s well-known in savvy circles that healthcare information online can be wildly inaccurate. The source of many of these problems is the lack of expertise on the writer’s behalf. People with no medical or health background at all are being asked to write content that’s then passed off as correct or even expert.
Google Knowledge Graph is making great strides in fixing this, but we still have a long way to go.
To find out more about what Google Knowledge Graph is accomplishing, read the full article:
